I Can Tear a Phone Book in Half (And What That Has to Do with Building Your Dream Home)
Back in college, I had a roommate—flannel shirt, cowboy boots, real tough guy—who showed me something that honestly blew my mind:
He could rip a phone book in half.
At first, I thought it was all about brute strength. A phone book is thick, dense, and tightly packed. If you try to tear it straight through all at once, nothing happens.
But here’s the trick he taught me:
It’s not about strength. It’s about strategy.
By curling the phone book just right, you create a subtle bend. That bend shifts the pressure and separates the pages just slightly. Instead of ripping the whole thing at once, you're tearing one page at a time. From the outside, it looks impossible. But when you understand the technique, it becomes surprisingly doable.
That lesson has stuck with me—and over the years, I’ve realized it’s the same way we approach home building at Bluerock.
Building a Home Feels Overwhelming—Until You Break It Down
Every custom home or renovation project starts the same way: big dreams, lots of excitement, and a flood of questions:
What’s our budget?
What kind of layout do we want?
How do we pick the right finishes?
What if we go over budget or hit delays?
When you try to take all that on at once, it feels overwhelming—even impossible. But just like tearing that phone book, it becomes manageable when you break it into small, intentional steps.
Our Step-by-Step Home Building Process
At Bluerock, we’ve spent years refining a process that helps Utah homeowners move from dream to done without the overwhelm. Here’s how we make the complex feel simple:
1. Pre-Construction: Laying the Groundwork
Before we ever pick up a hammer, we dive deep into what matters to you.
We talk through how your family lives, what frustrations you’ve had with past spaces, and what success looks like for this new home or renovation.
Then we build a plan around your goals, lifestyle, and priorities. That way, once construction starts, we’re not making rushed decisions—we’re following a vision.
2. Construction: Bringing the Vision to Life
This is where the magic (and the mess) happens.
There are schedules to coordinate, materials to order, and dozens of moving parts. But with the right systems in place, it stays manageable.
We’re proactive about avoiding delays, keeping selections on track, and communicating clearly so you always know what’s happening—and what’s coming next.
3. Final Touches: Making It Real
This is the part where everything clicks into place. The tile you chose months ago? Installed. That custom range hood you wanted? Centerpiece of the kitchen. The plans become reality—and it’s even better than you imagined.
We walk the space together, make sure every detail is just right, and hand over a home that feels uniquely yours.
One Page at a Time
Building a custom home in Utah is no small feat—but with the right process, the right team, and the right mindset, it doesn’t have to be overwhelming.
Just like that phone book, we don’t try to take it all on at once.
We take it one page at a time—until your dream home is real, livable, and better than you pictured.
Let’s start with one small step: a conversation.
